The stories I’ve told about the neighborhoods over the years, they’ve always started with a person, it doesn’t start with someone from an ad firm, it doesn’t start with someone from a branding agency, it starts with individuals who decide they want to clean up their neighborhood and they start a garden club. And then they think, “Oh, why don’t I start a garden walk in our neighborhood and raise money so we can buy more trees for people who can’t afford trees.” There’s great stories like that and I think that’s where a lot of it starts.
I honestly don’t know what the whole problem is. I’m from Michigan. I’ve never had a bad image of Columbus, except for back when you couldn’t find anything decent to eat. I wish they would just stop and just let it do its thing. I’ve never understood why they got rid of “The Heart of it All” for the state motto. It’s the best thing you could have ever had! Everyone’s always trying to reinvent the wheel when it come to an image. I think Columbus can stand on its own two feet now with an image and doesn’t have to have one manufactured.