If you think about terroir in terms of wine. What makes those grapes awesome is that they’re clinging to the side of a mountain and they don’t get nearly enough water, and they’re wind-blasted. And if they survive they have this incredible flavor. And when you think about Pittsburgh or Cincinnati and there’s beautiful architecture and bridges and the buildings are really cool and you ask why – Pittsburgh is on a bunch of mountainsides and three rivers, and in Cincinnati, all those natural waterways make it really difficult to build a city around. In Columbus it’s way too easy.
When you’re in the Short North, it’s like “You don’t want to go to Clintonville, it’s a bunch of hippies.” And then you go to Clintonville and it’s like, “These people are nice.” And then you’re in Beechwold and they’re like, “You don’t wanna go out to Easton, that’s the mall crowd.” And then you go to Easton and you know what, those people are nice. Friendly, normal, fun people.